Kowtow is an ethical brand from New Zealand that produces fair-trade organic cotton women's clothing.
“Cotton covers 2.5% of the world’s cultivated land, yet it accounts for 25% of the world’s insecticide market and 10% of global pesticide sales, making it the most pesticide-intensive crop grown on the planet”
Kowtow only uses 100% organic certified cotton, as certified by SKAL International and the benefits are:
Never uses genetically modified seeds.
Conserves soil through crop rotation.
Retains water more efficiently thanks to increased organic matter in the soil.
Controls weeds through physical removal rather than chemical destruction.
Controls insects by maintaining a balance between “pests” and their natural predators through healthy soils.
“The World Health Organisation estimates that 20,000 people a year die in developing countries from pesticide poisoning, and a further 3 million people suffer chronic health problems”
Kowtow only uses 100% fair trade certified cotton, as certified by the Fairtrade Labelling Organisations International (FLOI) and the benefits are:
The Fairtrade guaranteed minimum price covers the costs of production and provides a sustainable livelihood for Kowtow cotton producers.
The Fairtrade premium enables co-operatives to fund projects that benefit the organisation and wider community: business and agricultural training; drilling bore holes for clean water; building schools and clinics.
Kowtow fair trade producers benefit from advance payment and long-term relationships with buyers.
Kowtow fair trade producer groups are democratically run and respect the rights of farmers and farm workers.
Fair trade production standards encourage sustainable agriculture and protection of the environment.